What does “GRWM” mean?

"GRWM" stands for "Get Ready With Me," a trend where influencers or everyday users film or photograph their process of getting ready for an event, often including personal commentary. The term is popular on platforms like Instagram, TikTok, and YouTube, where users showcase their styling, makeup routines, or fashion choices while talking to their audience.

The appeal of GRWM content lies in the personal connection it fosters, allowing viewers to feel as though they are joining in on a real-life preparation experience.

Example

“Her GRWM video showed her makeup routine and outfit choices for the night out, making it fun to watch while getting ready myself.”

What are ways to use “GRWM” on social media?

GRWM videos can be used to engage with followers by sharing insights into your routine, discussing personal preferences, or simply entertaining. Many creators use it as a way to showcase new products, promote collaborations, or share a step-by-step process for achieving a specific look.

These videos are also often used as a way to connect with followers on a more intimate level, as they offer a behind-the-scenes view of a creator’s daily life or special events.

Pro Tip

If creating a GRWM video, make it relatable or entertaining by adding humor or sharing tips. This keeps the content engaging and fosters a connection with your audience.