What Does Go Live Mean? | Social Media Glossary

“Go live” refers to broadcasting a live video stream on social media platforms, allowing real-time interaction with viewers.

What does “Go Live” mean?

To "go live" is to begin a live video stream on a social media platform. This allows content creators, influencers, or brands to interact with their audience in real-time. Live streams can include Q&A sessions, product launches, behind-the-scenes content, or spontaneous interactions with followers.

Going live is a powerful way to boost engagement, create excitement, and give followers an opportunity to engage directly with the creator. Viewers can comment, ask questions, and give feedback during the broadcast, making it an interactive and dynamic form of content.

Example

“During the product launch, the brand decided to go live on Instagram to answer questions and showcase the new features in real time.”

What are ways to use “Go Live” on social media?

Going live is commonly used for product announcements, behind-the-scenes access, events, or casual hangouts. Many brands and influencers use live streaming to build deeper connections with their audiences, offering an exclusive, in-the-moment experience.

When going live, consider promoting the stream beforehand to ensure your followers know when to tune in. During the broadcast, engage with viewers by responding to comments, answering questions, and giving them a chance to participate.