What does “Gen Z” mean?

Gen Z, short for Generation Z, describes the cohort of people born roughly between 1995 and 2012. They are known as the first generation to grow up entirely in the digital age, with smartphones, social media, and constant internet access shaping their worldview and communication styles.

In the context of social media, Gen Z is often credited with shaping online trends, slang, meme culture, and new ways of content creation. They tend to prefer platforms like TikTok, Instagram, and YouTube, and they value authenticity, inclusivity, and creativity in online spaces.

Example

“Gen Z humor is so chaotic—it makes total sense on TikTok but nowhere else.”

What are ways to use “Gen Z” on social media?

On social media, Gen Z is not just a demographic — they drive cultural shifts and viral trends. Brands often tailor their content and messaging to align with Gen Z values, focusing on authenticity, quick visuals, and socially conscious messaging.

They also popularize new slang and memes, influence fashion and aesthetics, and often set the tone for online movements or causes. If you’re trying to reach Gen Z, your social media strategy needs to be bold, fast, and real.

Pro Tip

To connect with Gen Z online, ditch overly polished content. Be transparent, fun, and engage in trends early to stay relevant in their world.