What Does Gatekeeping Mean? | Social Media Glossary

Gatekeeping is when someone withholds information to keep it exclusive, often seen when people avoid sharing tips, sources, or resources online.

What does “Gatekeeping” mean?

Gatekeeping is a social media term that refers to the act of purposely not sharing information, resources, or tips in order to keep something exclusive or limited to a select group. This might involve not tagging a product, hiding a filter, or refusing to share where something was bought.

The term is often used critically when someone is perceived as intentionally holding back helpful information, especially when it could benefit others. While sometimes done to avoid trends becoming overexposed, gatekeeping can create frustration among followers or peers looking for genuine recommendations or insights.

Example

“She wouldn’t say where the outfit was from — classic gatekeeping behavior.”

What are ways to use “Gatekeeping” on social media?

Gatekeeping often comes up in beauty, fashion, travel, and lifestyle content, especially when influencers or creators avoid disclosing details about products, locations, or strategies. This can be seen as an effort to maintain a competitive edge or avoid something becoming "mainstream."

It’s also become a conversation starter — users will call out gatekeeping behavior or ask others to “stop gatekeeping” when they want more transparency and community sharing.

Pro Tip

Transparency builds trust. Instead of gatekeeping, consider sharing your go-to tools, tips, or sources — it boosts engagement and strengthens audience loyalty.