What Does Follow Friday (#FF) Mean? | Social Media Glossary

Follow Friday (#FF) is a social media tradition where users recommend accounts to follow, typically done on Fridays, to help grow engagement and connect users.

What does “Follow Friday (#FF)” mean?

Follow Friday (#FF) is a weekly tradition on platforms like Twitter and Instagram where users recommend other accounts for their followers to check out. This practice is typically done on Fridays, and the hashtag #FF is used to help categorize the recommendations.

The idea behind Follow Friday is to promote accounts that you find interesting, inspiring, or useful, whether they are personal accounts, businesses, or influencers. It’s a way to build community, support others, and increase visibility for accounts you admire or think others would enjoy.

Example

“#FF to @JohnDoe for his incredible marketing insights and @JaneSmith for always sharing valuable tips about entrepreneurship.”

What are ways to use “Follow Friday (#FF)” on social media?

On Twitter, Instagram, or LinkedIn, users typically create a post with the hashtag #FF to give a shout-out to accounts they recommend. These posts can be simple mentions or can include descriptions of why the recommended accounts are worth following. It’s a great way to connect with others and introduce your followers to new content they may enjoy.

Additionally, businesses and influencers may use Follow Friday to highlight other brands or creators, further building community and fostering positive relationships.

Pro Tip

When doing Follow Friday, make sure to tag the accounts you’re recommending so they can see the shout-out and engage with you. It’s a nice gesture that builds goodwill!