What Does Flat Lay Mean? | Social Media Glossary

A flat lay is a photography style commonly used on social media where items are arranged neatly on a flat surface and photographed from directly above.

What does “Flat Lay” mean?

A flat lay is a popular style of photography often used on social media platforms like Instagram. It involves arranging various objects, such as fashion items, food, or beauty products, neatly on a flat surface and taking a photo from directly above. This technique highlights the items in an aesthetically pleasing and organized way.

The flat lay style is often used by influencers, brands, and content creators to showcase products in a visually appealing manner, especially for lifestyle, fashion, and food-related posts.

Example

“I set up a flat lay with my favorite skincare products for an Instagram post.”

What are ways to use “Flat Lay” on social media?

On social media, flat lay photography is used to visually organize products or items to create engaging and attractive content. It’s a great way to showcase multiple items in one frame, making it especially useful for fashion, beauty, or food bloggers.

Many brands use flat lays to display new products, making them look stylish and curated. Influencers and creators also use this style to share their favorite products or to create visually cohesive posts.

Pro Tip

Use natural lighting and a clean background to make your flat lay photos pop. Consider incorporating a color scheme to create a cohesive and aesthetically pleasing visual.