What Does Finsta Mean? | Social Media Glossary

A finsta is a slang term referring to a fake Instagram account, often used to share more personal or unfiltered content with a smaller, trusted audience.

What does “Finsta” mean?

A finsta is a secondary Instagram account that people create in addition to their main profile, often used to share more personal, private, or unfiltered content. This account is typically set to private and is used to post things that may not align with the curated image on the main account.

Finstas are often used to share raw, unpolished content, and they provide users with a space to be more authentic or experimental without the pressures of public scrutiny.

Example

“She posted a picture on her finsta, showing behind-the-scenes moments from her day.”

What are ways to use a “Finsta” on social media?

A finsta is commonly used by individuals who want to keep their real-life moments private from their followers on their primary Instagram account. People may share personal thoughts, unfiltered selfies, or casual content that they don’t want visible to a wide audience.

While the main account might feature a polished image, the finsta allows for more laid-back or spontaneous posts that only trusted friends or a smaller group can view.

Pro Tip

If you create a finsta, be mindful of privacy settings. Make sure to only add people you trust, as sharing overly personal content can still lead to unintended exposure if not managed carefully.