What Does Featured Banner Mean? | Social Media Glossary

A featured banner is a customizable banner that appears at the top of a Link in Bio by Later landing page, often used to highlight a special promotion or key information.

What does “Featured Banner” mean?

A featured banner is a type of visual element used on social media profiles, often in link-in-bio tools, that highlights important content, promotions, or messages. It’s placed at the top of a landing page to grab users' attention immediately. This banner can be customized with various images, text, or calls to action to promote a specific offer or update.

The goal of a featured banner is to drive traffic to important links, increase visibility, or highlight special events or deals.

Example

“We added a featured banner to our Link in Bio page to promote our new ebook launch.”

What are ways to use a “Featured Banner” on social media?

Featured banners are used by brands, influencers, or creators to showcase important information right at the top of their bio or landing page. For example, a limited-time offer, upcoming event, or a key call to action can be placed in a banner to ensure it’s the first thing visitors see.

These banners can be updated regularly to reflect the most relevant content, ensuring that visitors always see fresh and important updates.

Pro Tip

Make sure your featured banner is visually appealing, with clear and concise messaging. Since it’s the first thing visitors see, use bold colors or fonts to catch attention without overwhelming the design.