What does “Event Hashtag” mean?

Event hashtag refers to a unique or branded hashtag created to promote a specific event—whether it's a conference, product launch, concert, or campaign. These hashtags allow attendees and viewers to engage in the conversation, share moments, and find relevant posts across platforms like Instagram, X (Twitter), and TikTok.

They're a simple but powerful way to build awareness, encourage user-generated content, and organize posts under one searchable term.

Example

“We used the #GlowUpLive event hashtag during our product launch to track mentions and repost attendee content.”

What are ways to use “Event Hashtag” on social media?

A well-crafted event hashtag makes your event more discoverable, encourages attendees to share their experiences, and allows brands to curate user-generated content in real time.

It’s important to announce the hashtag early—include it in event materials, bios, stories, and banners—and encourage attendees to use it throughout the event for consistent visibility.

Pro Tip

Keep your event hashtag short, memorable, and unique. Always check if it’s already in use to avoid confusion or overlap.