What Does Double Tap Mean?

Double tap refers to the action of tapping twice on a post - typically on Instagram - to indicate that you like the content. This gesture has become a quick and easy way to show appreciation without leaving a written comment.

Double tapping is closely associated with visual content, where users express approval by liking photos, videos, or other media. The term has become nearly synonymous with liking a post, especially on platforms like Instagram and Facebook.

Example

"She posted a cute picture, so I had to double tap!"

How Is Double Tap Used on Social Media?

Users commonly double tap on Instagram posts, Stories, and videos to quickly engage with content. This is the most direct way to show admiration or approval without needing to comment or share.

Double tapping is also frequently encouraged by creators and brands as a subtle call to action for boosting engagement.

Pro Tip

If you want to increase engagement on your social media posts, encourage your followers to double tap by creating visually appealing, relatable, or entertaining content.