What does “Deinfluencing” mean?

Deinfluencing is a trend on platforms like TikTok where influencers or creators encourage their audiences not to buy certain products. Rather than promoting a product, the creator may explain why it's not worth the money or doesn't live up to the hype.

This trend is often seen as a pushback against overconsumption and the overly commercialized influencer culture. It reflects a growing audience preference for authenticity and financial mindfulness.

Example

“You don’t need that $60 lip balm. Deinfluencing y’all—Vaseline works just fine.”

How is “Deinfluencing” used on social media?

Deinfluencing content often features creators reviewing viral products and pointing out flaws, better alternatives, or simply saying the item didn’t work for them. It's part of a broader shift toward transparency and consumer skepticism.

Some users also use the term ironically—pretending to deinfluence while still subtly hyping up their favorite products.

Pro Tip

Being honest in your content, even when it's not favorable to a brand, can build trust with your audience and differentiate you in a saturated space.

Related Terms

Influencer, Authenticity, Transparency, Product Review, Viral Trends