What Does Curation Mean? | Social Media Glossary

Curation involves collecting and sharing content from different creators or sources to provide value to your audience.

What does “Curation” mean?

Curation refers to the practice of collecting, organizing, and sharing content — typically from different sources — to provide value to an audience. It’s commonly used in social media and digital marketing to maintain a consistent flow of relevant and interesting material without always having to create original content.

Curation can include articles, videos, images, quotes, or any content that aligns with your audience’s interests.

Example:
"I spend a lot of time curating articles and videos to share on my business’s social media page."

What are ways to use "Curation" on social media?

Curation is a popular strategy for building a social media presence without constantly creating original content. On platforms like Instagram or Twitter, creators often share content from other users that aligns with their brand or values.

It’s a way to stay engaged with your audience, share useful information, and demonstrate expertise in a particular field.

Pro Tip

When curating content, always ensure that the material aligns with your brand voice and resonates with your audience. Don’t forget to credit the original creator!