What does “Click-Through Rate (CTR)” mean?

Click-Through Rate (CTR) is a performance metric that shows the percentage of people who click on a link, ad, or content compared to the number of times the link or ad was viewed. It’s used to evaluate the success of digital marketing campaigns, emails, and other online efforts.

Example:
"The CTR for our latest ad campaign was 3%, indicating good engagement."

What are ways to use "Click-Through Rate (CTR)" on social media?

CTR is essential for measuring how effective your content or ads are at driving traffic. Higher CTRs typically indicate that the content is engaging and relevant to the audience. Marketers often optimize their headlines, visuals, and CTAs (calls-to-action) to increase CTR.

Pro Tip

A low CTR can suggest that your content isn't resonating with your audience. Test different formats, copy, or targeting to improve results.

Related Terms

Conversion Rate, Campaign Metrics, Clicks