What Does Crowdsourcing Mean? | Social Media Glossary

Crowdsourcing is a method of gathering ideas, feedback, or resources from a large community, often through social media platforms.

What does “Crowdsourcing” mean?

Crowdsourcing is the practice of gathering input, services, ideas, or resources from a large group of people, often from a community or online platform. This technique is commonly used by businesses and content creators to gather feedback or generate new ideas for products, services, or content.

Crowdsourcing allows for a diverse range of opinions and can be a more cost-effective way to solve problems, generate creative solutions, or collect content.

Example:
"We used crowdsourcing to come up with the name for our new product by asking our followers to submit suggestions."

What are ways to use "Crowdsourcing" on social media?

Social media is a powerful tool for crowdsourcing. Brands often use polls, contests, and open-ended questions to gather input or feedback from their followers. Crowdsourcing can also be used to gather user-generated content, such as photos, testimonials, or stories related to a product or service.

This method is an effective way to engage your audience while getting valuable insights.

Pro Tip

When crowdsourcing, ensure that you provide clear instructions and incentives (like prizes or recognition) to encourage participation. Transparency in how the collected data will be used is important for building trust.