What Does Cross-Promotion Mean? | Social Media Glossary

Cross-promotion involves collaborating with other brands or influencers to promote each other's content and expand reach.

What does “Cross-Promotion” mean?

Cross-promotion is a marketing technique where two or more brands, creators, or influencers collaborate to promote each other’s content or products. This strategy helps both parties expand their reach by tapping into each other’s audiences.

Cross-promotion can take many forms, from sharing each other’s social media posts to co-hosting events or offering joint discounts.

Example:
"We did a cross-promotion with another brand, where we shared each other's Instagram stories to gain more followers."

What are ways to use "Cross-Promotion" on social media?

Cross-promotion on social media typically involves sharing content from another account, tagging them in your posts, or even creating joint content like videos or livestreams. It’s an excellent way to leverage other people’s audiences to grow your own following.

Cross-promotion is particularly effective when your brand or content aligns well with another creator or business.

Pro Tip

Choose partners for cross-promotion whose audience overlaps with yours, but ensure that both brands or creators share similar values and goals to maintain authenticity.