What does “Clout” mean?

"Clout" is a term that means influence, power, or popularity - especially in the context of social media. It often refers to a person’s ability to attract attention, go viral, or sway opinions online. Clout can come from follower count, engagement, public image, or association with popular trends or figures.

People who chase likes, retweets, or drama to stay relevant are often said to be “chasing clout.”

Example

"He’s only picking fights on Twitter for clout."

What are ways to use "Clout" on social media?

"Clout" is typically used in reference to people who are popular or trying to become popular online. It can be positive (as in someone who has earned respect and reach) or negative (when someone seems desperate for attention). Phrases like “clout chaser” or “doing it for clout” are often used when users are accused of stirring drama or riding trends just to go viral.

Pro Tip

Clout isn’t always a bad thing - having influence can help build a brand or message. But when it feels forced or inauthentic, it can backfire fast.