What does “Camp” mean?

"Camp" refers to content or aesthetics that are intentionally extravagant, flamboyant, or exaggerated, often celebrated for being over-the-top or ironically stylish. It’s a term that originally came from fashion and art circles but has taken on a second life on social media, where users apply it to everything from meme-worthy moments to dramatic outfits and videos.

The essence of camp is that it knows it’s “too much” — and that’s the whole point.

Example:
"That performance was pure camp — dramatic, extra, and iconic."

What are ways to use "Camp" on social media?

"Camp" is commonly used to describe memes, outfits, videos, or performances that go all out in terms of drama, flair, or absurdity. Users might comment “this is so camp” to praise something that embraces its own exaggeration. It’s especially popular in conversations around fashion, drag, and pop culture.

Pro Tip

When using “camp,” remember that it’s more than just being dramatic — it’s about intentional excess with a wink. If it feels like it’s trying too hard without irony, it might not qualify as true camp.

Related Terms

Extra, Aesthetic, Slay, Iconic