What is “YouTube Shorts” meaning?

YouTube Shorts is YouTube’s short-form video feature, allowing creators to produce vertical videos of 60 seconds or less. Designed to compete with TikTok and Instagram Reels, Shorts provide quick, engaging content that can reach large audiences through YouTube’s algorithmic Shorts feed. They are optimized for mobile and have high viral potential.

Example

“Daniel used YouTube Shorts to promote his podcast clips and saw a spike in subscribers within two weeks.”

How is “YouTube Shorts” used in business?

Businesses and creators use YouTube Shorts to increase brand visibility, repurpose long-form content, and drive traffic to their main channels or products. Shorts offer high engagement and are favored in mobile-first strategies, especially for awareness campaigns or teaser content.

Pro Tip

Use trending sounds, eye-catching visuals, and concise storytelling to increase reach and virality in YouTube Shorts.

Related Terms

Short-Form Content, Video Marketing, Reels, TikTok, Content Strategy