What is “White-Label Product” meaning?

A White-Label Product refers to a product or service created by one company but sold and branded by another company. The company that sells the product can rebrand it with their own logo, marketing, and packaging, while the manufacturer remains anonymous.

Example

“Many software startups use white-label solutions to quickly enter the market, offering their customers the same product under their own branding.”

How is “White-Label Product” used in business?

White-label products allow businesses to offer a wide range of products without investing in manufacturing. This is common in industries such as retail, software, and consumer goods, helping companies scale faster by focusing on marketing and distribution.

Pro Tip

When choosing white-label products, ensure that the quality is consistent and aligns with your brand's reputation to avoid customer dissatisfaction.

Related Terms

Private Label, Reseller, Branding, OEM (Original Equipment Manufacturer)