What is “Webinar” meaning?

Webinar is a digital business term that refers to an online seminar or workshop, typically delivered via video conferencing tools. It allows real-time interaction between presenters and participants, often including slides, screen sharing, live chat, and Q&A sessions. Webinars are widely used for marketing, education, onboarding, and product demonstrations.

Example

“Our SaaS company hosts a monthly webinar to onboard new users and walk them through advanced product features.”

How is “Webinar” used in business?

In business, webinars are used to generate leads, nurture prospects, and deliver value to existing customers. They're a cost-effective method for reaching a global audience without the logistics of in-person events. Marketing teams often use them in content funnels to build authority and trust.

Pro Tip

Promote your webinar in advance, provide valuable takeaways, and always follow up with a replay or summary to maximize engagement and conversion.