What is “User-Generated Content” meaning?

User-generated content (UGC) refers to any form of content—such as text, images, videos, and reviews—created and shared by users, customers, or fans of a brand, rather than the brand itself. UGC plays a significant role in modern marketing, often being used to build brand trust and engagement with a community.

Example

"Customers' Instagram posts featuring the product became essential for the brand's user-generated content strategy, driving more sales and brand loyalty."

How is “User-Generated Content” used in business?

In business, UGC is used as a marketing tool to create organic content that resonates with the audience. It helps in building trust, enhancing brand visibility, and fostering engagement. Many companies leverage UGC in their campaigns to boost social proof and promote a sense of community.

Pro Tip

Encourage customers to create and share content by offering incentives or featuring their posts on your brand’s social media. UGC is an effective way to build customer loyalty.