What is "Targeted Marketing" meaning?

Targeted marketing is a marketing approach where businesses create tailored campaigns to reach a specific group of potential customers, often based on data such as demographics, interests, or online behavior.

Example

"By using targeted marketing, the company was able to advertise its fitness products specifically to health-conscious individuals who engage with wellness content online."

How is "Targeted Marketing" used in business?

In business, targeted marketing is used to increase the effectiveness of marketing campaigns. It enables businesses to tailor their content, ads, and offers to specific groups, resulting in higher conversion rates and a better return on investment.

Pro Tip

Utilize customer data and analytics to continually refine and adjust your marketing strategies. Monitor audience behavior to improve engagement and increase sales.

Related Terms

Digital Marketing, Customer Segmentation, Conversion Rate, Marketing Analytics