What is Solopreneur meaning?

A Solopreneur is someone who starts and runs a business entirely on their own, without any partners, employees, or co-founders.

They are responsible for every aspect of the business, including product creation, marketing, sales, administration, and customer service.

Solopreneurs often build digital or service-based businesses, using automation, outsourcing, and online tools to operate efficiently and scale.

Example

"She built a successful coaching business as a solopreneur, managing client calls, content creation, and marketing all by herself."

How is "Solopreneur" used in business?

In business, solopreneurship is a growing model for creators, consultants, freelancers, and digital entrepreneurs who value independence and control.

Many solopreneurs pursue lifestyle freedom or passive income, choosing lean business models that allow them to stay agile and self-reliant.

They often rely on digital platforms like Notion, ConvertKit, and Stripe to handle workflows and scale their efforts without building a traditional team.

Pro Tip

Build systems early to avoid burnout.

Even as a solopreneur, using automation tools and outsourcing repetitive tasks can help you grow sustainably while staying solo.