What is “Sentiment Analysis” meaning?

Sentiment analysis is a process used to assess and categorize opinions, emotions, or feelings expressed in text data. It is commonly applied to customer reviews, social media posts, and other forms of online content to understand how customers or the public feel about a brand, product, or topic.

Example

“By performing sentiment analysis on customer reviews, the company identified that the majority of feedback was negative, leading them to address specific product flaws.”

How is “Sentiment Analysis” used in business?

In business, sentiment analysis helps companies monitor customer feedback, track brand reputation, and make data-driven decisions based on how their products or services are perceived. It is widely used in marketing, customer service, and market research to gauge public sentiment and adjust strategies accordingly.

Pro Tip

Use sentiment analysis tools to regularly monitor social media platforms and customer reviews to stay ahead of potential issues and improve your brand’s image.

Related Terms

Text Mining, Natural Language Processing (NLP), Customer Feedback, Brand Monitoring