What is “Retargeting” meaning?

Retargeting is a digital advertising strategy that uses cookies to track users who have visited a website and then displays targeted ads to those users as they browse other websites or social media platforms. The goal is to remind users of the brand and encourage them to complete a desired action, like making a purchase or signing up for a newsletter.

Example

“After setting up a retargeting campaign, the company saw a 20% increase in sales from users who had visited their site but didn’t make a purchase initially.”

How is “Retargeting” used in business?

Retargeting is often used by businesses to bring back website visitors who didn’t convert on their first visit. It helps businesses increase conversion rates by keeping their brand top-of-mind and encouraging users to take the next step in the customer journey.

Pro Tip

Make sure to segment your audience effectively for retargeting campaigns, ensuring that you are targeting users based on specific actions, such as abandoned cart purchases or content interactions.

Related Terms

Display Ads, Conversion Rate Optimization (CRO), Remarketing, Google Ads