What is “Public Relations (PR)”?

Public relations (PR) is the practice of managing the spread of information between an organization and its public. PR strategies help build and maintain a positive reputation, manage crisis situations, and communicate key messages to target audiences. PR professionals work closely with the media, stakeholders, and the community to maintain a favorable public image.

Example

"After the product recall, the company’s PR team handled the crisis effectively, issuing a statement to reassure customers and protect the brand’s reputation."

How is “Public Relations (PR)” Used in Business?

In business, PR is used to promote a positive image, create awareness, and establish trust with customers and the general public. It plays a crucial role in reputation management and communication during both regular operations and crises. PR can include media outreach, press releases, events, and influencer collaborations.

Pro Tip

Effective PR requires consistency, transparency, and quick response to any negative publicity. Building long-term relationships with journalists and influencers can be highly beneficial.

Related Terms

Media Relations, Brand Reputation, Crisis Communication, Corporate Social Responsibility (CSR)