What is “Pay-per-click (PPC)” meaning?

Pay-per-click (PPC) is a performance-based digital advertising method, commonly used on platforms like Google Ads and social media networks. Advertisers bid on keywords or target demographics, and are charged when users click on their ads—making it a cost-effective way to drive traffic, especially for e-commerce and lead generation.

Example

“We launched a PPC campaign targeting high-intent keywords to boost product sign-ups and saw a 30% increase in conversions.”

How is “Pay-per-click (PPC)” used in business?

In business, PPC is used to generate immediate website traffic and visibility. Marketers create targeted ads, set budgets, and optimize based on performance metrics like cost per click (CPC), click-through rate (CTR), and conversion rate. PPC allows businesses to scale advertising efforts quickly and target specific audiences with measurable ROI.

Pro Tip

Start with a small PPC budget and test multiple ad variations. Use A/B testing and focus on high-converting keywords to improve return on ad spend (ROAS).

Related Terms

Cost per Click (CPC), Conversion Rate Optimization, Performance Marketing, Keyword Strategy