Minimum Marketable Release (MMR)

What is “MMR” meaning?

MMR refers to the smallest possible release of a product that provides enough value to customers to justify its launch. It is typically used in agile and lean product development processes to ensure that products are released in a timely manner and can gather useful customer feedback for further iterations.

Example

“By launching the MMR of the mobile app, the team was able to gather user feedback and prioritize new features for the next update.”

How is “MMR” used in business?

In business, MMR is used to streamline the development process by focusing on the most critical features that provide value. This approach helps businesses reduce time-to-market, validate ideas faster, and improve products based on real customer feedback.

Pro Tip

To determine the MMR, focus on essential features that address the main customer pain points and align with your product’s core value proposition.

Related Terms

Lean Startup, MVP (Minimum Viable Product), Agile Development, Product Iteration

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