What is “Marketing Funnel”?

A marketing funnel is a model that visualizes the steps a potential customer takes from first learning about a product or service to making a purchase. The funnel typically includes stages like awareness, interest, consideration, and conversion, and sometimes extends to loyalty and advocacy.

Each stage reflects a different mindset and behavior of the customer, and businesses use tailored marketing tactics to move leads from the top of the funnel down to the bottom where conversions occur.

Example

“Our new campaign is designed to drive awareness at the top of the marketing funnel while also nurturing leads further down the funnel.”

How is “Marketing Funnel” used in business?

In business, the marketing funnel is used to structure campaigns, evaluate performance at each touchpoint, and guide potential customers through a seamless decision-making process. It helps marketers pinpoint where prospects drop off and adjust strategies to improve engagement and sales.

Pro Tip

Track funnel performance using metrics like click-through rate, bounce rate, and conversion rate to identify weak points and boost overall efficiency.