What is "Guerrilla Marketing" meaning?

Guerrilla marketing is an advertising strategy that focuses on using unconventional, often surprise tactics to promote a product or service. It relies heavily on creativity and word-of-mouth to generate attention, rather than relying on traditional paid media.

Example

"A flash mob in the city center served as a perfect guerrilla marketing tactic to promote the brand's latest campaign."

How is "Guerrilla Marketing" used in business?

Guerrilla marketing is used by businesses to stand out in crowded markets with limited budgets. It involves clever, surprising, or disruptive tactics that create buzz and attract attention through social sharing or public engagement.

Pro Tip

Make sure your guerrilla marketing campaign aligns with your brand values and resonates with your target audience to ensure it leaves a lasting impression.

Related Terms

Viral Marketing, Social Media, Experiential Marketing, Brand Awareness