What does Google Search Console mean?

Google Search Console (GSC) is a free platform provided by Google that allows website owners, SEOs, and marketers to track how their website is performing in Google Search. It offers tools and reports to monitor indexing issues, search traffic, mobile usability, keyword performance, Core Web Vitals, and more.

You can also submit sitemaps, request indexing, view backlinks, and fix errors that may be affecting your visibility in search results.

Example

“We used Google Search Console to identify crawling issues and submit our updated sitemap for faster indexing.”

What are ways to use Google Search Console in your business?

Use GSC to monitor organic search performance, track which keywords bring traffic to your site, and analyze how your content ranks across devices and countries. Check indexing coverage regularly to catch and fix issues like excluded pages, redirects, or crawl errors. You can also use it to see which pages are receiving backlinks and whether your site meets Google’s technical standards.

It’s an essential tool for SEO monitoring, content optimization, and diagnosing visibility problems.