What does DA (Domain Authority) mean?

Domain authority (DA) is a metric developed by SEO tools like Moz to predict a website’s ability to rank on search engines. It’s scored on a scale from 1 to 100 - the higher the score, the more likely the site is to rank well. DA is calculated based on various factors including the number and quality of backlinks, site trustworthiness, and overall link profile strength.

While not a direct ranking factor used by Google, it’s a useful benchmark for comparing websites and setting SEO goals.

Example

“We focused on earning high-quality backlinks to improve our domain authority and compete with top sites in our niche.”

What are ways to use “Domain Authority” in your business?

Use domain authority to gauge how competitive your site is in search compared to others. Monitor DA over time to measure the effectiveness of your link-building and SEO efforts. You can also use DA to evaluate potential websites for backlink opportunities - linking to or from high-DA sites can improve your own rankings.

Remember, DA is relative, not absolute - what matters most is how your score compares to competitors targeting the same keywords.

Pro Tip

Don’t obsess over the number - focus on creating valuable content and earning trusted backlinks, and your domain authority will grow naturally over time.