What is Brand Positioning meaning?

Brand positioning is the process of shaping how a business is perceived in the minds of its target audience, usually in relation to competitors. It involves defining the brand’s unique value, messaging, tone, and identity to differentiate it in the market.

Example

Apple's brand positioning emphasizes premium design, innovation, and a seamless user experience to stand out in the tech industry.

How is Brand Positioning used in business?

In business, brand positioning helps companies establish a clear, strategic place in the market that attracts and retains their ideal customers. It influences everything from marketing campaigns to pricing strategies and product development.

Pro Tip

Strong brand positioning is not just about being different - it’s about being different in a way that matters to your audience.