Google Performance Max campaigns are a game-changer for digital advertisers, leveraging AI-driven automation to optimise targeting, bidding, and ad placements.

But without the right strategy, it’s easy to waste budget, miss conversion opportunities, and struggle with scaling.

Whether you're new to Performance Max or looking to refine your approach, this comprehensive collection of guides, checklists, and courses will help you unlock its full potential.

1. Performance Max Campaign Setup

🔹 Resource: 4-page checklist
🔹 Perfect for: Marketers setting up their first campaign

Setting up a Google Performance Max campaign the right way is essential for better targeting, budget control, and tracking success.

This structured checklist walks you through every key step, ensuring a smooth, optimised campaign launch.

📌 What you'll learn:

✅ How to define campaign goals and structure ads effectively
✅ Budgeting tips to maximise ad spend efficiency
✅ How to set up conversion tracking for accurate performance insights

➡️ Get the checklist and start your campaign with confidence!

2. Performance Max Campaign Launch

🔹 Resource: 17-page guide
🔹 Perfect for: Advertisers ready to launch Performance Max campaigns

Want to launch high-performing Performance Max campaigns with confidence?

This step-by-step guide covers goal setting, targeting, bidding strategies, and performance monitoring—everything you need to kickstart a profitable campaign.

📌 What you'll learn:

✅ How to structure ads and create compelling ad assets
✅ Targeting strategies to reach high-converting audiences
✅ Best practices for budget allocation and bidding

➡️ Launch your Performance Max campaign the right way!

3. Performance Max Campaign Monitoring

🔹 Resource: 4-page checklist
🔹 Perfect for: Advertisers who want to track and refine campaign performance

Once your campaign is live, continuous monitoring is crucial for sustained success.

This checklist ensures you’re tracking key metrics, optimising ad assets, and refining budget allocation for maximum returns.

📌 What you'll learn:

✅ How to monitor ad performance and identify weak points
✅ Simple ways to refine audience targeting and budget allocation
✅ How to make data-driven improvements for ongoing success

➡️ Stay in control of your campaign performance!

4. Performance Max Asset Creation

🔹 Resource: 14-page guide
🔹 Perfect for: Advertisers who want to create high-performing ad assets

Your headlines, visuals, and videos can make or break a campaign.

This guide provides expert strategies for crafting compelling ad creatives that drive engagement and improve conversions.

📌 What you'll learn:

✅ How to write high-impact headlines and descriptions
✅ Designing eye-catching images and videos for better performance
✅ A/B testing frameworks to identify top-performing creatives

➡️ Boost your ad creatives and improve campaign results!

5. Performance Max Campaign Scaling

🔹 Resource: 4-page checklist
🔹 Perfect for: Advertisers looking to scale campaigns without losing efficiency

Scaling a Performance Max campaign requires the right balance of budget increases, audience expansion, and ongoing performance tracking.

This checklist provides a clear roadmap for scaling profitably.

📌 What you'll learn:

✅ When and how to scale budgets without hurting performance
✅ Strategies for expanding audience reach and segmentation
✅ How to track results and maintain efficiency at scale

➡️ Scale your Performance Max campaigns with confidence!

6. Performance Max Troubleshooting Protocol

🔹 Resource: 15-page guide
🔹 Perfect for: Advertisers dealing with performance drops and campaign issues

Performance Max campaigns aren’t always smooth sailing.

This troubleshooting guide helps you identify and resolve common issues, from tracking problems to poor engagement and budget mismanagement.

📌 What you'll learn:

✅ How to fix conversion tracking errors for accurate reporting
✅ Budget management strategies to improve ROI
✅ How to adjust targeting and ad creatives to boost performance

➡️ Troubleshoot your Performance Max campaigns like a pro!

7. Performance Max Campaign Optimisation (AI-Powered Prompt Pack)

🔹 Resource: 11-page prompt pack
🔹 Perfect for: Advertisers who want to leverage AI for campaign improvements

Take your Performance Max strategy to the next level with this AI-powered prompt pack.

Designed to help you refine audience targeting, manage budgets, and troubleshoot issues, these prompts give you clear guidance on optimising your campaigns effectively.

📌 What you'll learn:

✅ AI-powered prompts for campaign strategy, targeting, and automation
✅ How to improve ad performance with better creative and audience insights
✅ Smart budget allocation techniques to maximise ROI

➡️ Optimise your Performance Max campaigns with AI-driven insights!

8. 8 Days to Dominate Performance Max Campaigns (Email Course)

🔹 Resource: 8-day email course (37 pages)
🔹 Perfect for: Advertisers who want a structured learning approach

This 8-day email course takes you through every stage of Performance Max mastery—from setting up and launching to scaling and troubleshooting.

Designed for those who want a structured, actionable learning experience, this course provides expert insights and hands-on strategies.

📌 What you'll learn:

✅ The fundamentals of Performance Max and AI-driven optimisation
✅ How to create high-converting ads with compelling copy and visuals
✅ Advanced scaling strategies and future-proofing tactics

➡️ Master Performance Max in just 8 days!

Unlock the Full Potential of Performance Max

Running successful Google Performance Max campaigns requires expert insights, structured strategies, and ongoing optimisation.

Whether you're just getting started or refining your existing approach, these resources provide everything you need to improve your results.

Get instant access to these Performance Max resources with Limitless and take your campaigns to the next level!